Friday, April 06, 2007

A lot's been going on the last few days, and if I wrote down every event worth mentioning, this entry would run on far too long. Nay. I'll restrict this one.

Service is a subjective creature. And I experienced it firsthand, both in front of and behind the counter. Expectations of customers tend to vary from person to person, and it is hence difficult to nail down what exactly is good service. But, allow for a little give and take in expectations, and the picture's a little clearer. Promptness in services, an ever-ready smile, good hygiene, and a willingness to serve. Thats what we have all come to expect, and accordingly demand for. In most places, we tend to receive average service. You get what you asked for, plus maybe a smile or two. Nothing out-of-this-world, but its alright. You can live with OK treatment. But doesn't it just get under your skin when you encounter terrible service, especially when you get that from the same company even in different outlets?

Walk into any Long John Silvers outlet, and the chances are that you'll find yourself stuck with messy tables, long queues, rude staff and long waiting times for your food to be served. I've had that quite a bit. I remember a trip to the outlet at Bedok, when this guy forgot my order, even though he had asked me FOUR times for it. And it wasn't even the peak period! Or the time when I was at the Tampines Mall outlet, when the lady who was bussing tables yelled at customers over the slightest things. Or the time when I had breakfast at the Tanjong Pagar outlet, when this other lady had a conversation with her colleagues WHILE attending to me. She made me feel invisible! And I got rubbish treatment again today! This time at the Century Square outlet. I could just go on and on about the horror stories I've had to endure at the hands of the staff of Long John Silvers, but that would be me going off-tangent. The service sucks. Period.

Among fast food joints (notice the word 'joints'; they simply aren't good enough to be called 'restaurants'), Long John Silvers has, consistently, the worst service standards. And I don't get why. Is it the lack of adequate training? Or is it down to a case of terrible work culture? I just don't get it. Compared to its rivals, the food's unique. No burgers, just good ol' fried chicken, fish and shrimp. The layout's distinctive too. Mural of the docks? Complex knots in frames? Definitely a Long John Silvers outlet. Its brand recognition man, brand recognition! And its all going to waste cos of horrible, HORRIBLE service. Just what would it take to get good service at Long John Silvers?!

I'm sick of getting the short end of the stick.

i heard the crickets at 12:22 am

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Ginger & Garlic